"What’s Trending?" Marketing To Make A Difference

Welcome to What’s Trending?, a collection of blogs about the latest marketing trends. Learn how nonprofits, government agencies and local businesses are deploying what’s trending to grow their impact. 

young people looking at webs designs or social media trends on devices

What is the definition of a trend?

1 : a general direction of change : a way of behaving, proceeding, etc., that is developing and becoming more common

2: :something that is currently popular or fashionable

Using "What's Trending" to Grow Your Impact

Trends come and go. But staying on top of new trends will give your organization opportunities to grow

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Elevate Your Advertising: Meta’s 2023 Budget Essentials Checklist

Your advertising budget is crucial to your campaign’s success. It’s the key to reaching your audience effectively, achieving your business goals, and making a positive impact. At Do Good Communications, we’re dedicated to helping businesses like yours succeed through DEI-Driven marketing strategies. That’s why we’re excited to introduce you to Meta’s Budget Essentials Checklist—a valuable…

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Do Good Communications LLC Achieves WBENC Recertification, Strengthening Commitment to Diversity and Inclusion in Digital Marketing

FOR IMMEDIATE RELEASE Do Good Communications LLC Achieves WBENC Recertification, Strengthening Commitment to Diversity and Inclusion in Digital Marketing Jacksonville, Fla. – Oct. 1, 2023 — Do Good Communications LLC (Do Good), a leading digital marketing agency, proudly announces its recertification by the Women’s Business Enterprise National Council (WBENC). This recertification underscores Do Good’s unwavering…

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Jotform: Powerful Forms Get It Done

Jotform Products Form Builder (for creating and publishing online forms) PDF Editor (for document generation) Mobile Forms (to collect data and edit forms from anywhere) Tables (to collect, organize, and manage data in an all-in-one workspace) Approvals (to automate your approval process with ease) Report Builder (to visualize and present your data in seconds) Inbox…

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Trends 5

Connect your Eventbrite account to Facebook

Connect your Eventbrite account to Facebook Connect your Eventbrite account to Facebook to measure website visits and other conversion events on your website. This helps you better understand how people are interacting with your business and which events occurred as a result of your ads. You can also use this information to create Custom Audiences…

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How To Choose A SiteGround Hosting Plan In 3 Easy Steps

Fast & Secure Hosting For Any Website SiteGround offers fast and secure hosting for any website. We have prepared some screenshots below illustrating how to choose a SiteGround hosting plan in 3 easy steps. Do Good Communications is proud to be a SiteGround partner. Elevate your online presence with a hosting partner that has your…

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Trends 7

Using Social Media For Fundraising On Giving Tuesday

GivingTuesday is more than just a day; it is a global social movement that allows people worldwide to show generosity and connect with communities and causes that are meaningful to them. Each year, the GivingTuesday movement grows as more people support nonprofits and government agencies in their community. The annual day of celebration falls on the last Tuesday of November; this year, it is observed on November 29, 2022.

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Trends 8

Digital Services for Fundraising

Making a difference in the world through nonprofits and government agencies touches many people’s lives. While the work is rewarding, reaching your stakeholders effectively through digital marketing can feel overwhelming. What are the best digital marketing strategies for your organization? How can you attract more donors to participate in your fundraising? Focus on some of…

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Trends 9

Celebrating Hispanic Heritage Month as an Organization

Hispanic Heritage Month is celebrated from September 15th to October 15th each year. The start date of the month-long celebration is notable because September 15th marks the anniversary of independence for several Latin American countries, including Honduras, Nicaragua, Costa Rica, El Salvador, and Guatemala. In addition, Mexico’s independence is also celebrated on September 16th, Chile’s…

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Featured Trend: 2023 Nonprofit Trends You Need to Know

Some of these 2023 nonprofit marketing trends may not be a surprise to you. But others may make you reconsider your plan for the upcoming year. 

Trend 1: Taking Advantage of LinkedIn

Trend 2:  The rise of “donate now, pay later” fundraising platforms.

Trend 3:  The importance of internal team building and professional development

Trend 4:  Continuing with a flexible work environment 

Trend 5:  Working smarter, not more complicated, by implementing technology

Trend 6:  Increased focus on donor retention 

Trend 7:  The 2023 nonprofit trend to diversify revenue

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