Connect your Eventbrite account to Facebook
Connect your Eventbrite account to Facebook to measure website visits and other conversion events on your website. This helps you better understand how people are interacting with your business and which events occurred as a result of your ads. You can also use this information to create Custom Audiences and optimize your Facebook ads to drive more sales.
To get started, go to the Eventbrite page in Events Manager and follow our guided instructions that help you select the pixel you want to use and enter your pixel ID in your account. You can also follow the instructions below.
Make sure that you open a new tab and are logged in to your Eventbrite account.
- Hover over your account name and select Manage events from the drop-down.
- Click Manage under the Eventbrite event that you want to add your Facebook pixel to. You’ll also have the option to enable your pixel for all Eventbrite events in your account.
- Click Analyze and select Tracking pixels.
- Select Facebook pixel.
At the end, click on Finish and wait while WordPress is being installed.
- Select whether you want your pixel to track this Eventbrite event (including all dates/times of this specific event) or all of the events in your Eventbrite account.
- Copy and paste your pixel ID .
- By default, the Purchase standard event will be tracked when an order is confirmed and the value and currency will be passed through. To track additional standard events, click Add standard event and select the placement and website action that you want to track.
- Click Save.
Add your event to Facebook:
Add your event to Facebook to promote and sell tickets on Facebook. Attendees can buy tickets directly on Facebook, share your event with their friends, and add it to their Facebook calendar. To get started, go to “Add to Facebook” (under “Marketing”).
Before you start
☑ You’re an admin of a Facebook page. You can’t use a personal profile or Facebook group.
☑ Facebook’s checkout collects names, email addresses, billing information, and additional terms. Facebook’s checkout won’t collect other information you add to your order form (including any custom questions).
☑ Facebook’s checkout won’t let attendees pick seats (reserved seating events only).
☑ All events published on Facebook are visible to the public. You can’t publish an event to Facebook if it’s a draft, invite-only, or password protected.
☑ Single events must be shorter than 4 months. Recurring events must be less than a year long (with fewer than 100 dates).
Go to “Add to Facebook” and connect.
Go to Manage my events in your account. Then select your event.
Go to Add to Facebook (under Marketing).
Select Connect account.
You may need to log in with your Facebook account and grant permissions to access your account. If you edit the permissions Eventbrite requests, your connection might not work properly.
Choose your Facebook pages.
First, choose a Facebook page from the first dropdown. Your Facebook account must be an admin of this page. You are restricted from posting events to a Facebook page that you don’t manage.
If you don’t see your desired Facebook page, go to Facebook and check the permissions on the Eventbrite app. Make sure that the Eventbrite app has access to all your Facebook pages.
You can also add additional pages on your Facebook account as co-hosts. For co-hosts, your Facebook account can be any role (not just admin).
Add a location.
Online events don’t need a location.
Edit your Facebook event description.
Eventbrite suggests a description based on your Eventbrite event. Review your description and make any necessary changes before publishing. Your event must have a description to publish on Facebook.
Choose ticket types.
When you publish your event to Facebook, you can also add tickets to your Facebook event. Attendees can then use Facebook’s checkout to register for your event.
To sell tickets on Facebook:
- You must add paid or free ticket types (not donation).
- Your event must be in-person (not online).
- Paid tickets must use Eventbrite Payment Processing.
- Your event can’t use group registration.
- Your tickets must be visible
You can add add-ons to your event the same way you would add ticket types. You can also publish the event on Facebook even if you don’t select any ticket types. Your Facebook event will instead redirect attendees to your Eventbrite event page.
NOTE: New ticket types you create aren’t automatically added to your Facebook event. You can add more ticket types to your Facebook event after publishing.
Optional: Update your Facebook event settings.
On Eventbrite, go back to Add to Facebook. Then click Edit & Remove to add co-hosts, update your description, add or remove tickets, or remove your event from Facebook.
For other changes, like updating the image or location, edit your Facebook event on Facebook.
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