Hispanic Heritage Month is celebrated from September 15th to October 15th each year. The start date of the month-long celebration is notable because September 15th marks the anniversary of independence for several Latin American countries, including Honduras, Nicaragua, Costa Rica, El Salvador, and Guatemala. In addition, Mexico’s independence is also celebrated on September 16th, Chile’s on September 18th, Belize’s on September 21st, and Indigenous People’s Day on October 12th.
The well-timed celebration is an acknowledgment of the incredible Latinx history and culture, a nod to the many American citizens whose ancestors came from Latin American countries and their contributions to the United States. Because Hispanic Heritage Month encompasses so many different communities, it is a significant and essential task for organizations to honor and support the celebration.
Embracing Hispanic Heritage Month should do more than “check a box” on your marketing to-do list. Successful nonprofits and government agencies are constantly working to be more inclusive in their campaigns and partnerships. Here are a couple of things you can do to get started.
Educate Yourself and Your Staff
Start by learning more about the history and community honored during Hispanic Heritage Month. So push away the pens and the keyboard, put the content calendar aside, and immerse yourself in the real focus of this month – the history and the culture of Hispanic and Latinx people.
Teach your Audience
Beyond working to showcase your support of Hispanic Heritage month, educating your audience will build trust between you and your followers. Use your social media platforms to share and highlight the history of the cultures and their contributions to your local area.
Support Hispanic and Latinx Businesses
In addition to sharing the rich history and contributions of the Hispanic and Latinx culture, show your support of businesses. Use your platform to share diverse companies and leaders from which your followers can benefit.
Take a Year-Round Approach
It’s not just about a calendar month. This year, consider Hispanic Heritage Month your starting point for a year-round commitment to the Hispanic and Latinx communities. There are many things your organization can do, from self-education to calling for action and advocacy to promote diverse cultures.
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